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Why choose Instant?

Simplify the joys of home cooking, enjoy a healthy lifestyle and save time & energy with Instant.

You can enjoy a hands-off cooking experience, freeing you from the kitchen and making weekday meals easier.

Starting in the US with the original Instant Pot founded by Robert Wang in 2009, and later launching in the UK in 2015, now there’s a model for every kitchen.

Instant Pot Brands unveils inaugural Sustainable Development Report, commits to be carbon neutral by 2040.

We believe it is our responsibility to protect the planet and improve the lives of those around us. We have implemented our Vision 20/25 sustainable development plan, which is in line with the United Nations’ Sustainable Development Goals. We are dedicated to preserving the planet, supporting communities and individuals, and fostering prosperity, all with the upmost integrity.

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