Elevate Your Air Frying Experience with Instant Air Fryers Inspired by Iceland

Published On: June 23, 2023

Air frying has become a popular cooking method for health-conscious food enthusiasts worldwide. Instant Brands is dedicated to providing top-notch air fryers that deliver exceptional performance and convenience. In this article, we draw inspiration from Iceland Foods’ pioneering initiative—the world’s first supermarket air fryer aisle—to showcase how Instant Air Fryers can elevate your air frying experience. Discover the advantages of our air fryers, learn from Iceland’s innovative initiative, and unlock the full potential of air frying in your own kitchen.

Iceland Launches World’s First Dedicated Air Fryer Aisle

Iceland Foods recently made waves with its revolutionary introduction of the world’s first supermarket air fryer aisle.
With more than 250 products explicitly curated for air frying, Iceland aims to cater to the surging demand driven by the explosive growth in air fryer use. This innovative initiative showcases Iceland’s commitment to meet evolving customer preferences and highlights its dedication to providing convenience and energy-saving options. Explore Iceland’s air fryer aisle and discover how Instant Air Fryers from Instant Brands perfectly complement this groundbreaking offering, providing superior features and versatility for an enhanced air frying experience.

Catering to Growing Demand and Addressing the Challenge

As households increasingly embrace energy-saving appliances like air fryers to reduce their bills, Iceland Foods has proactively responded to this trend. The launch of the dedicated air fryer aisle, currently being piloted at a Food Warehouse store in Charlton, London, in partnership with energy supplier Utilita, is part of Iceland’s Shop Smart, Cook Savvy campaign. If successful, this innovative aisle is expected to be rolled out nationwide, addressing the challenge of converting oven times to air fryer settings. Iceland’s initiative eliminates the guesswork for consumers saving them time and effort in the kitchen.

Enhancing the Air Frying Experience with Instant Air Fryers

To fully embrace the air frying revolution inspired by Iceland’s dedicated aisle, consider incorporating Instant Air Fryers from Instant Brands into your kitchen. Instant Air Fryers offer numerous advantages that elevate the air frying experience to new heights. Good Housekeeping approved air fryers, assuring you of their quality and performance. Equipped with a ClearCook window, Instant Air Fryers allow you to monitor your food’s progress without interrupting the cooking process. Whether you choose a ClearCook model or not, Instant Air Fryers provide a convenient progress bar that displays each stage, from preheating to adding food and turning food reminders.
Explore our super compact air fryers and the ones for the entire family.

Versatile and Cost-Effective

Whether you’re craving crispy fries, succulent roasted chicken, or deliciously baked treats, Instant Air Fryers have you covered! Additionally, Instant Air Fryers come in different sizes to fit your needs, ensuring you can find the perfect fit for your kitchen and cooking requirements. Not only do they offer exceptional performance, but they are also cost-effective, helping you save money on electricity bills while enjoying the benefits of air frying.


As air frying continues to captivate food enthusiasts worldwide, Instant Brands provides the perfect companion with our exceptional range of air fryers. Embrace the potential of air frying in your own kitchen, explore Iceland’s aisle, and discover a new world of culinary delight with Instant Air Fryers.

Note: To learn more about Instant Air Fryers and explore our range of premium appliances, visit our website at Instant Brands website. For information about Iceland’s air fryer aisle, please visit their website at Iceland’s air fryer website. For information on Oven to Air Fryer cooking time conversion, visit this article: Hello Instant Air Fryer Cooking Times.